There is no denying that the housing market has shifted across the country—more in some places than others. But it is still an excellent market for homebuyers and sellers. This article is about strategies for selling your home. It will focus on preperations and adjustments home sellers’ must make to sell their homes quickly. Most homebuyers are savvy. They scrutinize things closely. They want real value. Homes that are priced right, present well, and do not need extensive repairs are still selling quickly and for the top dollar that the current market will support.

It is always the price.

You have heard the mantra; when it comes to real estate, it is location, location, and location. When it comes to selling your home, it is price, price, and price. Pricing the home right is a complex and challenging task. The homeowner and the listing broker can contribute to having things go askew regarding pricing the house right. Every homeowner justifiably wants to sell their home for the highest price. But finding the correct number to put the house on the market is both a complex science and an art. It is even more challenging in a rapidly shifting market like we have in the spring and summer of 2023.

The first and most important thing is fully understanding your local, recent market and identifying the current trends. To do this, we must accurately interpret the available data. Homeowners and listing brokers can both contribute to inaccurate pricing. The listing brokers must present an accurate picture and categorically spell out the realities of the market. Homeowners need to be more practical and flexible. Listing brokers often go along with what the home seller might think is the best price because they fear losing the business.

Here are two recent fliers (even though these are public fliers, I have removed location and identification information to protect privacy) touting price reductions. $250,000 price reduction––almost a 10% drop. How did this happen? How was this home priced initially? The other one, a 6% drop.

 

 

 

 

 

 

Overpriced homes can sit on the market for a long time, even if it is a great house that shows well. The longer it takes, the worst it will get. Potential buyers wonder why it is still on the market. It becomes stale. Savvy buyers closely watch the ‘days on the market’ number and wonder why isn’t it selling. When eventually, the price is reduced, potential buyers have either moved on to another property or decided to ignore this one.

You must price a home right when you list it for sale. That is at the top of the list of strategies for selling your home in 2023.

 

Make your house presentable.

It has always been an essential best practice to tidy things up around the house, make the needed repairs, fix the curb appeal, and whatever else may be required to make your house appeal to as broad a pool of buyers as possible when preparing your house for sale. In the 2023 housing market, doing so has become essential.

There are several reasons for this. Mortgage rates are significantly higher than just a few months ago––this has stretched most homebuyers’ budgets. The cost of large ticket house items has increased substantially in 2023. With stretched budgets due to high mortgage rates, most buyers are not likely to have any money left to carry out even the most straightforward repairs and improvements. When a house looks perfect, and everything in it works great, buyers can pay the top dollar the current market will support–––and the house will likely appraise for the sale price, which is always great news for both parties. This one is a crucail part of the strategies for selling your home.

 

Get a house inspection.

Getting your house inspected by a house inspector and getting a full report before you list it will provide significant benefits. The inspection report will identify items that need repairs or replacement. Without an inspection report by a licensed house inspector, the buyers will have the house inspected. Most buyers use the inspection report to renegotiate the terms of the sale. Taking care of the house inspection upfront and providing the proper documentation of the repairs to the buyer is wise. It eliminates the stress of the unknown before the sale and then being forced to renegotiate the terms after the sale. It also demonstrates that you are being transparent and not hiding anything. That boosts the buyer’s confidence and improves their buying experience, which benefits everyone involved.

 

Make sure your home looks nice, from inside and out.

After you have made the repairs identified in the inspection report, make your house presentable and inviting. Most home sellers need help knowing exactly what steps to take to do this. Hire a cleaning service if you don’t already have one. Keep your house tidy, free of clutter. Keep the lawn mowed and bushes trimmed. Have the exterior and the roof pressure washed, if needed. Your professional listing broker can be an enormous resource to guide you. This article has valuable information on this subject. This is also an important part of strategies for selling your home.

 

Hire a seasoned, knowledgeable pro.

More than 97% of home sellers do it with the help of a licensed real estate broker. Of those who decide to go it alone, more than 80% end up listing. It would be best to have a seasoned, savvy, knowledgeable pro who can competently manage all the nuances of selling your home.

• The professional representation will help you;
• Obtain and explain the most current data relevant to your local market. Then help you set the right price––and create a strategy to deal with variations in the marketplace.
• Help you identify what your house needs to be ready to be listed.
• Expose your listing to the largest pool of buyers with the financial capacity to pay for it.
• Represent and protect your best interest throughout the sales process and afterward.
• Knowing how to choose the best offer and handling complex negotiations during the offer and acceptance phase.
• Five different industries get involved in the sale of a house––your representative must be savvy enough to deal with each one while looking out for your interest.
• Negotiate every bit of edge for you.
• Find workable solutions for issues as they arise (and they always do) and deliver a flawless experience.

 

Be fair, reasonable, accommodating, and respectful. You were a home buyer when you bought the house you are selling now. Remember what it was like for you. Homebuyers have their own set of pressures and stresses. Be kind and generous to them.

If you implement these strategies for selling your home in 2023 you will see great results and get the top dollars that youe local market will support.